In today's newsletter...Manufactured Third Places
With the buzz around “third places”—social surroundings outside of the home and workplace—brands may find themselves eager to be a part of the conversation. But would the commercial nature of businesses present an inherent clash against the very idea of a third place? Is there another way for brands and businesses to tackle the core issue: a yearning for connection? And, importantly, is it sometimes better for companies to sit out on a cultural moment?
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