In today's newsletter..."Good" Work
In some professions, good work comes with the surety of a light that turns on or a perfectly balanced equation. But brand strategy and innovation require navigation of a far less binary world of high subjectivity. We are constantly challenged to coalesce internally, and with clients, around what “good” looks like. So how do we get to a shared understanding?
- Define the destination at every juncture, from Lindsey Marshall
- Embrace “bad” work first, from Payal Pereira
- Seek community and critique, from Ash Casper
Read more
