In today's newsletter...the proactive apology
It’s impossible to go a week without hearing about a new public figure, celebrity, or brand that’s been “canceled” or exposed for less-than-favorable actions. The reactive apologies that inevitably come, and even the behavioral or policy changes that may follow, often feel forced and disingenuous. In response, some brands (and their leaders) are getting ahead of potential criticism by becoming their own worst critics, admitting mistakes and oversights made in the past before they can get publicly called out for them. But how can a brand make a proactive apology work in their favor? What necessitates this kind of transparency? And how does a brand strike the balance between honest and actionable?
- Guiding your public rhetoric inward, from Osei Kwakye
- We’re all human, just don't overdo it, from Joanne Bolens
- How to match your harm with healing, from Lindsey Marshall
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