In today's newsletter...cyclical culture
It’s said that past trends eventually rear their heads again. If that’s the case, then how can we look to the past to anticipate what’s coming? Can any person — or any brand — develop trend-watching skills? Or have platforms like TikTok, where a multitude of trends coexist at once, debunked the narrative of cyclical culture entirely?
- Find and study subcultures, from José Osmena
- Look backward first, from Harmand Ponder
- Use trends as building blocks, from Justine Deutsch
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