In today's newsletter...Eternal Relevance
Many of our most-loved celebrities, institutions, and brands have perfected the balance of timelessness and timeliness. Yet, we exist in a time where culture is so fleeting, making it harder and harder to strike that balance. How can leaders ensure they’re staying true to their origins while also being molded by new societal needs? Is it even possible to achieve eternal relevance? Or is there something that’s become more important to strive for?
- To be a timeless brand takes time, from Rory Kolkman
- Forever building another good day, from Sofia Caraza
- What does an enduring brand smell like? from Barry Shafrin
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