No. 2: Encoding Organizational Purpose

While we believe in the power of brands to enact change in the world—building companies that can actually do it demands an organizational purpose that goes beyond the bounds of brand. In this Off-White Paper, written in collaboration with Kindred, we explore the process of defining company purpose, identifying and serving all of your constituencies, and most importantly, how to encode this purpose into your organization by managing stakeholders, identifying the right time horizon, incentivizing employees, and building feedback loops.

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