No. 1.5: Distributed, Not Divided: Creating Cohesion in Activist Movements
Our first Off-White paper explored the importance of building cohesion irrespective of proximity, providing business leaders with tools and insight to build cohesion across four domains: environment, culture, technology, and rhythm. This same principle can be applied to social movements, which are increasingly distributed and require a great deal of cohesion in order to make widespread progress. While cohesion in a business setting is focused on increasing productivity, social movements require cohesion in order to build alignment and rally people together as a unified force. Activists create cohesion by building a shared narrative across the domains of environment, culture, technology, and rhythm. Cohesive activism allows for demands to be heard more clearly, to be taken more seriously, and ultimately to be implemented more thoroughly.