You don’t need to intellectualize everything.
When you’re feeling down, frustrated, or anxious, asking “why?” in the moment isn’t always the best course forward. I know—weird advice from a strategist whose whole job is to understand the ‘why.’ But for a long time, I applied the same analytical lens from work to my emotional life, and it backfired. It felt like I was searching for a logical explanation for what I was feeling, and when I couldn’t find one that seemed “valid enough,” I’d dismiss the emotion entirely or create a story to justify it.
Now, rather than asking “Why am I feeling this?”, I start by asking “What am I feeling?” or “Where do I feel this?”, and it keeps me present with what’s happening.
Feel first, analyze later.